Running a home-based business is always a concern, as you are strapped for cash and time. Putting into practice a helpful marketing strategy that will generate the right buzz for your business keeping the costs of operation low is a difficult job. Coming up with compelling marketing ideas is the biggest challenge that is generally faced.
To help you lure in more customers, consider some simple and affordable ways to market your business.
Market research though plays a significant role in publicizing your business nevertheless, does not cost you much. There is a trend towards digitalization nowadays. A methodical market survey would help you to understand what people are looking for. This would help you to advertise your business with the right approach.
2. Launching a Business Website:
You may choose to create a domain with an attractive dot com. Most business owners, unfortunately, fail to realize the effectiveness of this tool, and they hesitate to invest in a professional website. Submit your site to free web directories.
This can put in great importance to the products and services you are offering. You are virtually invisible to potential customers without a functional website displaying your business, products, services, and contacts.
3. Networking Offline:
4. Listing to Google Places:
Google Places (also called Google+ local) is a platform that makes you visible to your local target audience. As your business gets listed in Google Places, the physical address of your business becomes accessible to local potential clients.
You can also offer some great features to your nearby audience like getting direction, search nearby, save to my maps.
Some other helpful features included like if you run a restaurant; you can add up to 10 images of your restaurant/products, your operating hours, payment options, offer COUPONS, a detailed statistics of your visitors like impressions, top search queries in the search engine. It could be helpful in many ways.
5. Shared Marketing on the Internet:
Find people who are also in need of product exposure, and merge your advertisement along with their product. A surfer when comes to visit the product or service will certainly have a look at yours.
6. Use Graphical Banner for promotion:
Amazingly creative banners can catch the attention of the customers and provide credibility to the product. You can design creative graphical banners for sale offers/Discounts.
7. Advertise through e-zines, classified ads, and blogs:
Blogs and articles build an audience and potential customers. A well-written content will definitely boost brand awareness.
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8. Unique Content For Better Google Ranking:
‘Content is King’ an article written by Bill Gates himself back in 1996. Original content is the key to your site’s overall ranking. Content with minimum 500-700 words with applicable infographics and images get the desired rank easily.
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9. Email marketing:
Besides being a powerful marketing medium, it can also be highly effective in generating sales and connecting with your customers and potential clients. Use the e-newsletters to inform your audience about new products, services, offers contests and events that you are offering.
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10. Use Social Media:
Facebook, Twitter, Instagram, LinkedIn, YouTube are famous Social media platforms that can expose your business to thousands and perhaps millions of people. In today world social media is one of the top priority while marketing your business online.
Say, you have a website with a high page rank; you could settle with another webmaster/e-zine owner and trade links for an advertisement.
12. Submit your URL to search engines and Directories:
Submitting your business Website/Blog URL to search engines is a basic and most important thing to do while marketing your business. Getting listed in top search engines like Google, Bing, Yahoo! and much more is the best thing you can do to promote your business online. Other than search engines there are directories too, having the wide range of categories. You can also use regional directories if you want to market your business in restricted or limited regions.
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13. Website design helps in advertising:
An impressive and eye-catching design with user-friendly features receives enough attention from visitors; satisfying your advertising needs.
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Understand the level of importance and ways to publicize your business. Also, appreciate sharing some other ways via comments.