With the immense popularity of the internet and social media, blogs have become an important forum to express ideas. However, new bloggers emerge every day and end up failing because they fall into some common blogging traps and misguiding.
I have been blogging for 1.7 months till now and had experienced many blogging mistakes in my past blogging period. Having an enormous experience with blogging, I am used to noticing some of these common traits that lead to blogging failure. Therefore, I want to list out the important reasons for blogging failure so that you can make a smooth your way towards becoming a successful blogger.
Let’s discuss Top 10 Reasons Behind Blogging Failure:
Mistake #1: Using Too many Ads on Your Site
Excessive ads on your website can make your website too crowded and ugly.
According to studies, design and appearance are one of the important factors that make readers stay on and read the content of your blog. 94% state that design plays an important role in making them trust a blog.
No one wants to read information on a page full of pop-ups and advertisment.
So excessive ads can definitely make some of your visitors run away. You can check out some efficient ways of making money online with Ads.
Mistake #2: Which Niche to Pick?
Yes, Niche does matters in blogging failure!
One of the important factors that lead to blogging failure is choosing the wrong niche for your blog. Many people fall into the trap of writing about things that are popular and in demand.
I used to do this mistake in my early blogging days. But then I came to know about one secret about successful blogging. Popular keywords are always high in competition, a new blog can never compete in those. So you must start writing up with low competition keywords which will then drive traffic related to your niche only.
Mistake #3: Not Providing Useful Information to Readers
Following the previous point, you must also remember to have a good amalgamation of your interest and useful information for people. A true reader is always looking for a unique information which is not so common to everyone.
Provide them with the information which they don’t know about or which they may like to know about.
Moreover, you must never overdo your content out of the topic just for the sack of the length of your article. You must be smart enough to filter out information that might be redundant. This will definitely help in making your blog popular. Remember this stay related to your topic, maintain content uniqueness and provide high-value content for which visitor landed on your page.
Mistake #4: You Are Not Engaging People
Engagement from bloggers always attracts blog’s visitors.
Engagement with people through your blog is very important otherwise, your blog will fail to generate long-term loyal visitors. This is something that will ensure their frequent visits to your blog.
Providing high-quality content but No Engagement = FAIL
When it comes to professional blogging engagement with visitors I would recommend Neil Patel. If you look into his blog you will see he replied to every single comment appeared on his blog posts. This is one of the best methods to start engaging with your audience.
You can find ways of getting traffic to your blog in one of our previous articles. Once you have more people coming in, you can make your blog more engaging by providing useful and fresh information. Also, you can mix different types of methods like memes, podcasts, visuals interviews etc. to keep your content fresh and unique. Inviting comments can also help you make your blog more engaging by instigating discussions.
Mistake #5: Insufficient Marketing Strategies of Your Blog
You need to understand that marketing plays an important role in making your blog successful and getting more visitors. A good marketing tactics are what is very rare to get in blogging.
Professional blogging is marketing your content right after creating high-quality content.
For example; the way a product advertisement on TV leads to its selling in the market. Same way content marketing in social media can drive traffic and sales.
You can also leverage on the use of social media to spread the word. Social media sites like Twitter, Facebook, StmbleUpon, Instagram etc. can do wonders to your blog if you use them to your advantage.
Mistake #6: Lack of Focus
Don’t get distracted by online money making tricks or businesses. Because actually working tricks won’t be publically available on the internet.
A lacking focus is a mistake done by every blogger. Yes! even by a successful blogger once he was a newbie.
What happens is that we tend to read many blogs while blogging. And we look for many ways to make money online this is what distract us from the right way to do blogging. Blogging is all about patience, no blog can make money in months it takes years. Lacking the right focus can lead to problems if you are looking for a long-term establishment of your blog.
If you only focus on the Short-Term and publish about everything that is popular then you might not have an army of loyal visitors. You must keep in mind the right focus and consistency in order to get yourself established as a professional blogger.
Mistake #7: Not Offering Social Sharing Options To Visitors
As we already discussed how insufficient marketing strategies can affect your blog.
We all know that how important social media is and what can it do?
Many new bloggers try hard to produce high-quality content for their visitors, but one important thing they ignored is providing their visitors an easy way to share content on social media. This is what makes their content won’t live up to its full potential.
You must always have the options of sharing your blog post through various social media options like Twitter, Facebook, Instagram etc. Using URL shorteners like TinyURL can come handy for twitter posts. In the end, you don’t want to make your visitors run away by making the sharing process difficult. You need to make it as simple as possible for your visitors.
Mistake #8: Not Offering Visitors – Reasons to Return
When you check your website stats you may find out returning visitors percentage are very low.
Have you ever thought why is it low? I bet you didn’t!
One reason why blogs fail in the long run is because they do not give reasons for its visitors to come back. You need to give an added value by giving crisp and useful information. Also, use of simple language along with images and animations brings value to your blogs making it useful and lucid for your blog visitors.
Things you can do to make them Return:
- Write reviews on best affiliates in the market.
- Provide best deals and promo codes.
- Increase your subscribers’ list.
Mistake #9: Lack of Quality Content
With prolonged blogging, there is a possibility of losing the quality which leads to a big blogging failure even for those who have been established in the field for a while.
Therefore, you must never compromise on the quality of your content if you want consistency and increment in the number of visitors per day. Good quality content would also mean that you always find an authentic source to back-up all the information that you put on your blog. Content quality plays a vital role in your long-term success.
Mistake #10: You are Looking for a Get-Rich-Quick Strategy
Lastly, as a thumb rule, you must never ever think that blogging will get your overnight success. You have to understand the importance of slowly building up and nurturing your blog.
A lot of hard work is required in order to build a successful blog. You need to be on top of your game and be ready with fresh content and useful information on a regular basis. After providing consistent content and using enough marketing strategies, you can build your way towards making a successful blog.
Blogging Tips and Resources You May Like:
- How To Get More Traffic to Your Blog: Proven Strategies
- How To Repurpose Your Content: 15+ high Authority Content Syndication Sites
- Best Strategies And Tools To Find Long-Tail Keywords
All you need to do now is to focus on above-mentioned top 10 reasons for a blog failure. Avoid all blogging mistakes and keep on creating quality content. You can also read some of the basics of setting up a blog that will give you all the information and required steps to set up a blog within minutes.
Always remember, your blog should be taken as a full-time job. It is true that you take it up as a hobby which is a great thing but you must never postpone writing because you are sick or in a bad mood. As an employee at a company, you would always finish up your tasks before taking a leave or assign it to someone else. This will make you more disciplined towards your blog and your visitors will also be happy with your consistency.
So remember these points and avoid the most common blogging failures!