A Complete Guide: What Is Bounce Rate And How To Reduce It?
Checked Google Analytics and shocked to see your website’s bounce rate is hovering around or above 90%?
Oh….it’s very, very bad!
Do you know why all the website owners hate hearing the words “Higher Bounce Rate”?
Read this article to reveal the answer to this question.
One of the most common questions I get is “What is Bounce Rate?”
Here’s a simple explanation: Bounce rate is the percentage of people who visit your site and leave without visiting a second page.
A rising bounce rate is a sign that indicates your home page is boring, vague or uninformative.
It can’t be possible all the times to keep visitors only on your website – you need to understand that your site won’t be always everyone’s favorite cup of tea.
But there are few ways you can tweak your website to give it the best to convert just visitors into your customers and bringing down the bounce rate.
Before you decide on how to reduce your website’s bounce rate, it is important to analyze the below questions:
- Did the reader get what they came for and leave the website?
- Is the website content up-to-date, compelling and clearly stated?
- Is it clear to understand at the very first glance what your blog is, what it does and what is offers?
- Are the bouncers are the regular blog readers who check out all our posts frequently?
Being aware of the possible reasons for bounce rate is an important factor to be considered when it comes to doing something effective to reduce the bounce rate.
Thinking why decreasing bounce rate is important? Keep on reading….
Why It’s Important to Reduce Your Higher Bounce Rate?
Low bounces mean more page views which may convert into more revenue, more engagement, or a stronger connection with readers.
Hope now you understand the importance of having lower bounce rate, so how can we lower bounce rate? Continue reading to get started!
Tips and Tricks to Reduce Higher Bounce Rate
Listed here are few of the easy-to-follow tips and tricks to be followed to reduce higher bounce rate.
# Avoid Pop-Ups:
Well-designed, interactive pop-ups can increase conversions, getting more people to signups, subscriptions for your mailing list. But, it has been recently revealed that many visitors find pop-ups as extremely annoying and closes the tab once the pop-up displays.
So if you find that displaying pop-ups is increasing your bounce rate, consider delaying the pop-up so visitors can visit your site first, which automatically decreases your bounce rate.
# Create Quality Content With Smart Content Formatting
Content quality also plays a major role in contributing lower bounce rate. A recent study surveyed by HubSpot revealed, businesses that update their blogs with fresh content regularly will generate 126% more leads more than those who don’t.
In other words, if your content doesn’t seem to be unique, fresh and interesting, the user will leave your blog immediately! If you find your content quality is the reason for higher bounce rate, re-read your blog content and see whether the content posted is up to the mark or not. If not, re-write your content to make it more interesting, unique and readable. Here are a few important tips to help you make your content more readable:
- Make your blog engaging by asking lot of questions in your content
- Use subheadings to make your topic stand out
- Use bulletin points and avoid too lengthy paragraphs
- Bold keywords and use hyperlinks
- Conclude your blog with a subheading conclusion. Don’t forget to make your conclusion more actionable.
# Enhance Your Page Loading Speed
Nobody has the patience to wait for more than 10 seconds for a website to load! If a user visits your blog and if it takes more time to load, obviously they would switch to another source for the needed info. Thus make sure to optimize your blog page loading speed to avoid visitors to bounce back.
# Target on High-Performing Keywords
Keywords play a major role in driving visitors towards your blog page! If your blog post is optimized for a wrong keyword, it will automatically increase your bounce rate. Keywords can make or break your marketing campaign. Targeting the right keywords not only help you in lowering bounce rate but also improve your traffic, engagement, conversion rate, enhance your authority and online reputation.
- The Golden Guide To Find High CPC Keywords Using SEMrush
- Best Strategies And Tools To Find Long-Tail Keywords
# Add More Internal Links
Placing 2-3 internal links in your blog keep people navigating around your website. Adding more internal links will reduce your bounce rate, and help users find what they’re looking for without spending too much time in searching.
Note: Do not make it look like spam by placing too many internal links.
# Place Interactive Sidebar
Placing interactive sidebar not only improves the visual aspect of your website but also efficiently improves navigation and increases your page views. You can also improve readability, engagement, and visibility by implementing subscription buttons for RSS feed, subscription, and e-mail updates.
# Make Your Site Mobile Friendly
Gone are the days when users were only surfing the web from their desktop. With the growing numbers of mobile users, failing to optimize your site for mobile is practically begging for users to bounce and take their business elsewhere.
# Optimize Your Site For Better Design
Many users go for the free themes for their newly setup site. I won’t tell you to buy only premium themes at the start. But I would like to suggest you pick your theme wisely because it is what makes your readers stay on your site.
Just like SEO-optimization is always considerable to rank, same way Design optimization is always considerable to reduce your bounce rate.
Do not go for attractive, colorful or full animation themes only. Instead, try out with a simple and light theme for your site which can make your readers more focused on your content. Better navigation and SEO-Optimized themes are always preferable.
# Maintain Content Relevancy – Provide What They Came For
Despite any technical considerations like content formatting, site navigation, page load speed, one of the most contributing factors leads to increase in bounce rate is your content relevancy or irrelevancy.
- Always provide relevant information for what visitors came for.
- Try to provide the solution to the issues, your visitors are searching for.
When we search for any query and get some top ranked sources for that query. But after opening those sources we found that the content mentioned there is none relevant to our required query. We leave immediately!
Yes, that is what happens with high ranked keywords with irrelevant content. This is the reason why your content and keywords you use should be relevant. Avoid doing irrelevant content at any cost.
# Easy Navigation For Visitors
Don’t think your audience smart enough to understand the minor complexity of your site navigation. Treat your audience as a newbie who is never getting used to a professional complex layout.
According to the study, 40-50% of visitors leave a site, just for the reason they find it difficult to navigate a site.
So it is always better to provide easy navigation for your site so that any visitor find it easy to browse even more content on your site. Your site’s search bar is important and should have visible placement on the site.
For WordPress users, a custom search bar is recommended. As the search bar provided by WordPress is not worth.
Coming to the Conclusion
Higher bounce rate doesn’t happen overnight! It’s a gradual process but it needs immediate attention from your end! Just follow the aforementioned steps diligently and stop losing valuable visitors!
Is there any other effective way to reduce your higher bounce rate? Have you had any success in lowering your higher bounce rates using the tips listed above? Please share your experience in the comments!