These days, having a social media presence is crucial for every aspiring business. Everybody is on Facebook and Instagram, and not taking advantage of the numbers of active users would seem like a complete waste of resources.
If someone with a lot of followers can advertise your page, you can expect a lot more traffic. But how does one make sure that the influencer is the right fit?
This article explains that.
Looking for Influencers
Everything starts with the search.
It comes down to what your niche is, but there should at least be a few influencers.
Of course, you could stumble upon someone who is direct competition.
Struggling with locating that perfect influencer is not uncommon. For instance, if you are running a service which takes care of Facebook ad campaigns, you could also consider expanding your search and go with someone who is related in other ways.
There are a lot of different niches in social media marketing.
Tools to Look for Them
It might sound a bit silly, but we have tools that can help with the search.
FollowerWonk is the first example that comes to mind. It is used for Twitter, and all you need to do is enter the specific keyword and a list of potential candidates will pop up.
Traackr is another alternative. One of the best advantages of using that one is the fact that you will have the ability to choose recommendations from the majority of networks, including Facebook, Instagram, LinkedIn.
Finally, you can always go with the old-fashioned Google search and ask for suggestions from people that you trust.
Also, if your focus is for a particular platform, search for influencers on them. When it comes to finding a niche-specific Influencer for your business this influencer guide work for me and it will surely work for you too.
When you have a list of potential influencers, you will need to reach out. You might be thinking that a straightforward approach of contacting them is the best, but that is not always the case.
More often than not, the biggest influencers have their mailbox filled with various requests, and they can determine whether cooperating with someone is worth it or not just by skimming the message.
Make sure that you send a clear message and figure out what opportunities you want to explore. Writing an article together, exchanging backlinks, asking for a shoutout, etc.
Those who have never written a letter of a proposal should look for examples on the internet.
Winning Positive Responses
Like already mentioned, you will likely struggle to make an impact. You can increase your chances, by using these techniques:
Connect with the influencer by actively engaging with his or her content. Leave comments, share the posts. In other words, show them that you care.
Research the content. Generic letters usually end up as a failure, but if you show that you understand what the influencer channel is all about, chances are that he or she will respond sooner.
Follow up. As a final measure, you will need to follow up with your email. This means that you need to remind about making the initial contact. A message through a social media channel or a simple email should do the trick.
Making the Deal
When you receive a positive response and want to cooperate, you need to make sure that everything goes smooth. Influencers are busy people, and if they see that you are not worth their time, they will simply abandon you.
Respond to their questions as soon as you can, provide the best possible content you can create, or if you are buying a service, pay up like agreed.
If you can establish a great relationship with the influencer, working in the future will be much easier because you will already have someone you can trust.
Moreover, it is possible that you might be the one to get contacted for a project. Play your cards right, and you can become a beneficiary from even a small connection.
In today's market, Influencer marketing is considered one of the lowest-risk investments and can get you higher conversions if executed properly.
It's not only scaled businesses who are or should seek influencer marketing but this can also be a very beneficial step to take if you are into small online businesses like a small e-commerce store, dropshipping business, e-store with affiliate marketing like ThingsIDesire, etc.
Dropshipping is booming ever since the affiliate marketing is started getting crowded with high competition rate. But this booming market will not take much time to get even more crowded than affiliate.
Hear out what this dropshipping expert has to say about influencer marketing.
It is a perfect way to get started if you are a small brand looking to make a name for yourself. And the connections you make along the way can become your ticket to the top.