MailChimp is a well-known name in the email marketing industry. It is especially a hit amid the marketers who are fresh out of college because there are not many tools in the market that stand above Mailchimp when it comes to your regular email marketing endeavors.
That said, once you start to get your head around email marketing and omnichannel communication, Mailchimp fails to live up to the expectations. So, while MailChimp is great for a beginner, it falls short when it comes to a more specialized marketing approach.
However, fret not!
In this post, we will help you discover the top 5 alternatives to MailChimp in today’s market.
If you are interested in an integrated as well as an automated marketing tool, you are going to love what Omnisend can do.
It is a great alternative to MailChimp because it not only helps you in your regular email marketing functions, it also allows you to integrate your multiple marketing functions in one single platform.
For instance, using Omnisend, you can send a complete omnichannel campaign from one single automated workflow.
Apart from this, Omnisend is one of the few omnichannel marketing tools on the internet that assists its users in engaging their prospects using a product or service.
While email marketing is likely to play a huge part, you can also use Omnisend to:
- Create engaging e-commerce elements including abandoned cart workflows and instant product importation in campaign messages.
- Smart segmentation that allows for precise targeting and more relevant messages.
- Integrate several channels into the same automated workflow: Facebook Messenger, email, SMS, Viber, WhatsApp, push notifications, etc.
All this doesn’t even begin to cover Omnisend’s features. You have to try it out yourself to get the firsthand experience. And the best part is that initially, you can use the free plan that covers up to 2000 emails per day.
The paid packages start from only $16 a month, which caters to 500 subscribers. The next package starts at $60 a month which allows you to send up to 60,000 emails to over 3000 subscribers. Please note that you won’t have to pay $60 unless you hit the 3000 subscription mark. Then they have a Pro plan that costs $199 per month for unlimited emails.
As far as the email marketing features are concerned, Klaviyo is one of the best tools in the industry. It is an automated email marketing tool with wonderful features that assist users in running effective campaigns, intelligent segmentation, creating popups, and so forth.
Even the interface is crisp which includes simple drag-and-drop options to create emails with considerable ease.
However, Klaviyo has a downside. Their prices are higher than their contemporaries which can be a problem for bootstrapped startups or people with budget constraints.
For starters, they offer a free plan but only for 250 contacts and 500 emails a month, which is inadequate for many companies. Their paid packages start off at $75 a month for 1001 subscribers, and as your subscriber list jumps to 2001, the prices go as high as $125 per month. Basically, even if a small number of subscribers increase, the prices will also increase exponentially.
#3. Campaign Monitor
Are you dissatisfied with the visual aesthetics of your email marketing campaigns? Then don’t worry, Campaign Monitor has you covered.
Campaign Monitor is one of the few email marketing tools that take care of the visual aspect of your marketing. And if their online reviews are anything to go by, over 90% of the customers are satisfied with their services.
Campaign Monitor makes it to this list, thanks to the features such as:
- Quick and simple drag-and-drop email builder.
- Allows robust A/B testing.
- Offers inbuilt email templates.
- Track and analyze your marketing progress.
You can rely on Campaign Monitor to run an effective email marketing campaign without thinking twice.
Campaign Monitor Pricing:
Campaign Monitor doesn’t offer a free plan which makes it difficult for people to determine whether it is the right tool for them or not.
Their packages start off at $9 per month for up to 500 subscribers and go as high as $699 per month for over 50,000 subscribers and unlimited email campaigns.
With ActiveCampaign, you can run your automated email marketing campaigns and manage your CRM at the same time. In fact, unlike other tools in this list, the user interface of ActiveCampaign looks more like a CRM rather than an email marketing tool.
Some of its key features include:
- Allows you to run completely automated email marketing campaigns.
- Offers mobile-friendly email templates.
- Action-based email marketing campaigns.
- Smart segmentation.
Please note, ActiveCampaign does not offer a trial-package or a freemium package. Their paid plans start off at $9 per month for 500 subscribers. However, this basic package doesn’t include the robust CRM that ActiveCampaign is most popular for. After that, as your subscribers increase, their prices will also grow tremendously.
Over 50,000 users trust SendinBlue, which alone testifies for its competence. However, don’t let their user force dictate you. Give its features a try yourself.
The best part about SendinBlue is that apart from the regular email marketing services, it offers you a little something extra in the form of SMS Campaigns.
Other prominent features include:
- Provides real-time analytics report.
- Intelligent segmentation.
- Simple drag-and-drop email builders.
- Crisp and clutter-free user interface.
SendinBlue’s paid plans are based on the number of emails the users are allowed to send instead of subscriber count. Initially, you can use their free plan which allows you to send up to 300 emails per day.
Their paid plans start off at $25 per month for up to 40,000 and go up to $173 per month for 350,000 emails.
Every year, many businesses succeed tremendously. But don’t forget that a huge amount of businesses end up falling as well. So, if you want to start off on the right foot, make sure that you use an appropriate tool to support your growth. This is where these omnichannel communication tools can come in handy.
There’s no need to use each one of them. It only takes one to help you reach successful heights.
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