You have dedicated a lot of time in finishing up your dream product or service but your work is not done yet. You need to introduce your product or service to your target customer.
Here lies the main issue.
Everyone advises to identify the right target customer for your product, but none tells you how to do it. That’s why we created this article for you.
The process of understanding where and when to market your product or service can result in much higher rates of return. For that, you need to identify your target audience.
It helps in assessing just how much demand is there for the product or service.
Why Should You Define the Target Audience?
In order to make people buy a product or service, they need to relate to the tone and the content of the message. By striking a chord with the people a personal connection is made which creates trust.
You can reach out to them via advertising. The advertising methods might employ digital and social media platforms and may have an energetic and empathetic tone.
For example, let's say the aim is to sell your product to seniors. The better way to reach out retired seniors is a marketing campaign using print ads in the newspaper and magazine that carry a more subtle and relaxing tone.
Ways To Identify Your Target Audience?
13 Ways To Identify Your Target Audience For Better Conversion & Engagement
1. Understand What Your Product Stands For
Who is your potential customer? In order to answer this question, you need to consider various factors. So, if you are selling homemaking items then you have to focus on gender-based advertisement which includes women more.
Also, if you have a shoe store, then whether you are offering affordable pricing or premium pricing products also matters a lot. It changes your target segment completely.
2. Use The Famous Funnel Approach
To make the process simpler and more accurate, you can use the funnel method. Like in the above example of a shoe store, if your product is gender specific, then that will be your first bucket.
Your second filter might be the age range. Income level might be the third sieve. Moving through these filters will give the more focused target market for your product.
The funneling approach is considered to be the most effective one and always gives you amazing results.
3. Study Your Customers
There are certain traits that people who are interested in your product or services share. The first thing to do is to create a customer profile which includes a detailed description of your target demographics including age, gender, income level, and location.
Are your customers young and fit in millennial age bracket or are they working seniors? These factors help a lot in designing and marketing the product.
The requirements of men and women are completely different. If you won't concentrate on these differences then you might attract few people of either gender.
Understanding the disposable income of your customer is of prime importance. It directly influences the marketing strategy of your product or service.
In order to the focus on the lower middle class, you have to make price sensitive product whereas for high-income bracket customers, give more importance to stresses luxury and exclusivity in your product or service.
Different location shelters different communities with different mindsets; So what works for one set of customer might not work for the others. For example, the purchasing habits of the urban people are different from the rural population.
4. Conduct User Surveys Regularly
If you want to know more about the target audience then primary and secondary market research is a good way to go. You can use surveys to maintain a constant pulse on what users are thinking. The feedback can be used to understand the audience in a better way.
Okay! So you know that conducting a survey is a perfect plan to go with. But the NEXT BIG QUESTION is what you should cover in your survey?
That is when you should go by choosing the perfect template for your survey.
YES! there are types templates for a survey to conduct.
Analysing a perfect marketing is always depends on different factors and so do the survey. There is no way you can conduct a survey using the exact copy of any other product or services.
So one should be good to pick up the right template for your survey.
Here are some of the best-known survey templates you can try out:
You may have seen AI bots on many product and services websites these days. They conduct a survey in an easy manner that customers would love to provide that information.
5. Use Google Analytics
This can give loads of data that you can use for analyzing and concluding more facts about your target audience. The fact and figures will direct you towards the right set of customers.
Use SocialMediaExaminer to learn the way to use google analytics and get the best of it!
6. Conduct Periodic Audience Survey
Organising an annual survey will give you the information about who the users are and what they want from your product or services. After collecting these data, you can discuss and understand the users more.
For example, in case of blogs, you will get to know about your dedicated readers and gain a better understanding of their interests. You will get to know about their problem with the content too.
Discussing the strategy with the readers will make them feel involved. Moreover, you can acquire proprietary data for the content and marketing research.
7. Keep An Eye On Your Social Activity
It might sound a bit irrelevant at first but this little information can tell you a lot about their likes and dislikes. The whole process is as simple as monitoring your favorite social accounts daily and keeping a note of who is interacting with your content. Keep a track of their bios.
This can tell you a lot about who you are reaching and whether they are the right people for you.
8. Analyzing Your Blog Content
You can easily find your best and worst content using the google analytics. For example, you can use the page views and total shares as a way to determine a blog post’s overall popularity.
Learn more about the ways to analyze your blog content on HubSpot.
By comparing the best performing and the worst performing content, you can get a better insight of what the readers really want to hear.
9. Automated Email Service Is A Boon
When the readers subscribe to the blog then they are automatically added to the mailing queue which you can use to email them after a month of their signing up to get their reviews.
This will generate meaningful conversation if the users want to share something.
Meanwhile, you will develop a good relationship with them along with an open channel for communication and feedback.
You can ask for the honest feedback from your subscribers with every giveaway.
MailChimp is the market leader in this service. Making an account there is easy and free!
10. Get Engaged With Your Social Followers
Use social media in the best way possible. Be active on these platforms and reply to the comments and the messages that you receive. Each and every message will make you learn a lot about them and you can clear their doubts too!
Make sure to get involved in the Facebook and LinkedIn groups of your niche industry. This will provide better insights into what is primarily important for your audience and It will increase your visibility also.
You can also conduct a survey on your Facebook group or you can ask questions or notify your followers about your upcoming product or services.
Along with solving their queries, you can ask yours. What are their issues? What do they do outside the office? What product or feature they wish they had? These will help you in improving your service or product.
11. Learn More About Your Competitors
Facebook offers a powerful set of insights to every page owner Which is totally free! You can easily discover the demographics of the most active users and see the topics that they share in common.
Twitter also has the option of “Followers dashboard” wherein you can access if you sign up for the Twitter ads account. This dashboard makes your task easier by telling what your followers are interested in.
They show the topics that are common between other twitter accounts and your followers.
12. Do Some Offline Research
If your business offers something similar to that is already available, then do as much homework as possible. You can learn more about the demography of the customers. Also, you will get to know more about which product they buy more frequently and when?
You can build your own opinion of the specific type of target customer. Here’s how?
Go to the nearest bookstore and spend some time there. Notice the customers, their age, background, and their book choices. Once you collect all these data, you can apply them for developing the target segment for your own bookstore.
13. Utilize Your Own Networks
The next time you hang out with your friends and family, look at what products they use. Would they use the product that you are offering? What do they like about your product or service? Who else would love it?
Do the same with your business colleague and funders for more insights. Ask your contacts to try the offering and they might come out with new ways to use your product!
If you really want to identify the target audience then work on all of these points while building your marketing strategy. Your main goal is to get your audience right!
This will help you in achieving sales and maximizing your ROI.
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