How Explainer Videos Increase Conversion Rates

Khristine Agase // March 3 // 4 Comments

How Explainer Videos Increase Conversion Rates

There are tons of benefits that come with using explainer videos. But the best thing about all of them is that they can increase your conversion rate.

If your business has used different marketing strategies, yet hasn't done anything for your brand, using an explainer video should be your top priority.

Right Marketing Action: Let's Dig In

It's true that finding different types of marketing strategies can lead to confusion. Many business owners find it hard to define the appropriate marketing approach to utilize.

However, to make a brand stronger and customers more likely to convert, you need to come up with right marketing action.

If you’re not familiar with all of your options, let's narrow down the types of marketing strategies according to what might work best for your business.

The Power of Video Marketing

Today, it’s no secret that the use of video in marketing is on the rise.

Why? Because it's a mere fact that people vastly prefer watching over reading nowadays. Statistics show how influential videos have become today.

Moreover, there are numerous reasons why businesses get into video marketing. One of the main reasons is that it works! Videos are no more than just flat, lifeless pictures.

In this present time, they are more compelling. Videos come with great music, graphics, and moving images that can easily grab the attention of people.

Using Explainer Videos

There are various types of videos. But using explainer videos as your marketing tool could be the smartest decision you can make.

Undeniably they are proven to be more effective.

Explainer videos are short videos that focus on explaining a business idea, brand, product or service.

They can be animated explainer videos or whiteboard explainer videos. The use of attractive visuals and great voiceover make them more engaging and compelling.

Why not just check out few examples when talking about explainer videos; here is one great example of different styles in animated explainer videos have a look at the video below:

I hope you get the idea the ways your explainer videos can be.

Now let's find out how whiteboard explainer videos are different from animated explainer videos. They are bit cheaper as compare to fully animated videos and they also have a whiteboard background throughout the whole video.

Go through the video below for better knowledge:

Using explainer videos can be both informational and educational.

Main Characteristics of Explainer Videos

These are the main characteristics of explainer videos that make them different from any other marketing video.

  • Simple - Using the classical narrative structure of “what”, “how” and “why”, explainer videos pass out a simple but clear message to people. They're uncomplicated to comprehend.
  • Short - Very straightforward. Explainer videos are short in length, mostly no longer than 90 seconds on average.
  • Animated Characters - Most explainer videos are using animation. Because animated characters are truly fun to watch. They can easily generate a strong connection with the target audience.
  • Voiceover Clarity - One of the best characteristics of an explainers video is it features voiceover. Using professional voiceover results to a clearer message that is being delivered to the viewers.
  • High-Quality - It's easy to apply quality when creating explainer videos. There are a lot of great video editing software and tools today.

Top 5 Marketing Benefits

Fast Conversion by Using Explainer Videos

Explainer videos are designed to give the large public a run-down of what your products or services are, and how they work, in the span of a few minutes.

Now that we know what an explainer video is and what their main characteristics are, the question is, 'How can it help you grow your company?'

We've compiled 5 great benefits they have for increasing your conversion rate. Check them out!

#1 Boost Brand Awareness

Using explainer videos boost brand awareness faster than any marketing tool. It's because this type of video is more entertaining. It easily catches the viewer's attention.

The animation and information perfectly come together which results in a clear message delivery. When people find your video entertaining and informative, they'll be eager to share it. Which also means, the more shares you get, the more people will find your video.

Therefore, many individuals will be aware that your business exists.

#2 Generate More Leads

High shareability is effective in generating more leads. When a lot of people find your video, you are already reaching out to your target audience.

To bring more leads, all you have to do is create a compelling explainer video. By doing that, you'll get more people asking for information about what your business can benefit their everyday living.

You don't need to travel and personally speak to individuals to encourage them. Your explainer will do the job.

#3 Give Clearer Brand Identity

One of the most common among many consumers before they make a purchase is they don't understand what a product or service is all about. They're confused and sometimes, they doubt.

Using explainer videos is what many people seek to do before finalizing their purchase decision. According to statistics, 96% of consumers found videos helpful for making purchase decisions.

#4 Motivate Prospects

Another best thing about using explainer videos is they effectively motivate a client to make a buying decision. It's the end result that any marketer wishes to get from their target audience who has watched the video.

Explainer videos are fantastic closing sales tools. According to statistics, 73% of consumers are more likely to make a purchase after watching a video.

#5 Easy Recall

When you decide using explainer videos for your brand, you are making a wise decision. Videos, unlike any other marketing tool, are easier to recall. In the business world, it is crucial that your customers remember you.

To stay in their minds simply means a brand recall in the future. Which leads to another possible sale in the next upcoming days.

However, since all brands are using animations, you have to find the best style with which to convey a focused message to your market.

A Great Impact on Consumer Sales

Using Explainer Videos Speeds Up Productivity

What we have provided you above can give a considerable boost to your conversions. So don't miss this one great opportunity.

Using explainer videos is undoubtedly an appealing method for communicating with your prospective customers.

And don't forget, explainer videos can be repurposed on different online platforms.

They are one of the most versatile and profitable digital marketing tools so using them could steadfastly bring your company the BIG SUCCESS.

About the Author Khristine Agase

Khristine Agase is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Content Manager at izideo, helping small businesses build authority brands with content marketing. In her spare time, she loves playing the organ, watching movies reading and catching up with her family.

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March 3, 2018

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