Technology is continuously moving at a fast pace. No matter which industry you look at, you will see that technology has accelerated its growth. The traditional ways are becoming obsolete with each passing day. It has allowed new and small businesses to compete with the industry giants and make a name for themselves. But, it has also given rise to competition. Nowadays, if you want your business to thrive, you have to utilize digital marketing practices to your best ability. They are not a luxury anymore. Instead, digital marketing is now a necessity. When we say digital marketing, we mean the following things:
These are the aspects of digital marketing that you must focus on, especially if you have just started your business. You might even be using some of them, but the question is: are you using them effectively?
Here are some of the methods you can utilize to make a name for your brand and stand out from the crowd.
1. Search Engine Optimization
There can be no digital marketing strategy without SEO. That’s how important it is. We live in a world that is going digital rapidly. If you do not exist in the digital realm, you don’t exist at all. That’s where SEO comes in. You have to make sure that your brand shows up due to search queries related to your business. It will not only affect your brand identity and visibility, but it will also boost your website traffic and enhance your sales. For example, if you have a jewelry brand. In that case, ensure that your brand pops up for search queries like “jewelry store near me,” “best jewelry store in (location),” and so on. It means that you have to focus on local SEO too.
2. Chatbots & Conversational Marketing
It won’t be wrong to say that the future belongs to Artificial Intelligence (AI). It is fast making its way into every industry, and marketing is no exception. Conversational marketing is one of the best ways to connect with your customer and let them know they are important. You can use email marketing, customer feedback, and chatbots to communicate with them. When customers search for your products, they will eventually land on your website or webpage. Once they reach your website, you have to make sure that your website is up to the mark and caters to their needs.
Chatbots are the way to do this. They have become huge in recent years. In fact, in 2017, more users accessed the top four messaging apps than the top four social media platforms. That’s how much messaging has taken over. Not only are they supposed to increase in demand, but they will decrease business costs by $8 billion by 2022. If you want to cater to your customers 24/7 while being cost-effective, you should opt for chatbots.
3. Voice Search
Another critical technology that every business must consider is voice search. More and more people are turning to voice assistants and smart speakers for search purposes. And it's not just being used for finding information. By the year 2022, voice sales will hit a whopping $40 billion. In 2018, it was $1.8 billion. You can see the rapid rise that experts are predicting. Currently, most people are using voice searches for research. They use it to find out information about a product, service, or for anything in general. But around 22% of shoppers have said that they use voice search to make a purchase. This number is continuously increasing, and brand owners need to keep an eye on this statistic, especially new business owners. Surveys have found that 60% of voice searches returned a featured snippet. It means that you have to optimize your content for featured snippets and other rich answers.
Surveys have reported that more than 70% of users now prefer to see personalized content; otherwise, they get frustrated with the result. That means 70% of your customers might not come back if they don't see customized content on your website. Also, 50% of consumers were reported to spend more after they saw personalized content.
What does this mean?
The more important you make your customers feel values, the more they will spend. More and more companies are reporting an increase in customer satisfaction and customer engagement thanks to personalization. According to Jupiter Research and Annuitas Group, the revenue increased by 18% for such companies.
5. Video Marketing
Video marketing refers to any video that you make to attain your goals. It could be an explainer video, a 2D or 3D animation, or a simple one. You could put it up on your YouTube channel, Facebook, Instagram, or anywhere else. Facebook, Instagram, TikTok, and Snapchat are some of the hugely popular platforms for video marketing. People are gravitating towards video content more and more. And let’s face it, they convey the message correctly, and they are fun too. According to a 2019 survey, 80% of people purchased software or an app after seeing the brand’s video communications. Also, video communication takes less time than reading a blog or infographics. With people’s attention span decreasing day by day, video marketing is one aspect of digital marketing that you cannot ignore.
For this purpose, you will have to come up with your video marketing strategy. It's never a good thing to start making videos and posting them online haphazardly. If you have a detailed video marketing strategy, you can achieve your goals faster. The three main types of videos in the market are:
The digital marketing era has brought many opportunities for small businesses as well as newly established businesses. But it has also increased the competition to a cut-throat level. Suppose you do not consider the above-mentioned digital marketing practices for your new business. Then you might lose the opportunity to connect with your customers and engage them in a way that will have them coming back.