8 Essential Components Of An Engaging Blog

Alok // July 7, 2021 // 0 Comments

Preparing to write has a similarity to cliff diving or sky diving because both require going over your checklist to ensure you thoroughly address all necessary components. In blog writing, it'd be best to know several essential points.

But before starting with your piece, ensure you have a fully functioning website and a reliable web hosting provider to showcase your content in a platform people can follow through.

Necessities For A Blog

When you're finally ready to write, take note of these eight elements that must be present in your blog posts:

1. A Catchy Title

The title is your magnetic headline because it's the first part of your article with the prime potential to captivate your audience. When you write a title, don't forget its primary purpose of giving information about what your article is and compelling the reader to continue. In other words, it should draw people's attention to what you’ve written.

One method you can implement to make your headline catchy is to add expressive words. Sometimes, great content can be enough to grab some attention. However, it's always a good idea to add spice to your title by putting words readers can relate to by heart. Emotion is a crucial point for any individual, and some people's feelings compel them to act.

2. A Captivating Lead

Now you've grabbed the attention of your readers by creating a compelling title, the next one is to create a captivating lead paragraph. This part of the blog should sway the reader to proceed to the succeeding sections. The idea here is you want to pull your visitors in while getting to the article's point.

Furthermore, make sure this part of the article is equally interesting while building sufficient curiosity. This strategy will entice your audience to seek more information about the idea you're presenting. Understanding what you're trying to give plays a vital role in this section of your piece.

3. Suitable Subheadings

Part of your writing preparation is getting your subheadings in place because these are your supporting points. They serve these four purposes:

  • Make your article more appealing by breaking up its structure;
  • Enable the article to be more readable;
  • Direct readers toward the main sections; and
  • Help in search engine optimization (SEO).

The first three points are hugely important because readers don't want a continuous page where they easily drown in words. Instead, they want an article piece they can seamlessly jump between sections. Subheads can help with this matter.

On the other hand, keyword placements also play a vital role in SEO. You must achieve clarity in your topics, and one way to do it is through cohesion in each part of the piece.

4. Engaging Body

The body of your article further solidifies the message you're trying to get across to your readers. In this part, you're encouraged to write anything—observations, suggestions, and opinions playing a role in what you're trying to achieve.

If you're an author who wants to impart knowledge to the audience, then write something to do just that. If you're the type of writer who wants to develop a stronger connection with your readers, then compose a heartwarming piece. The bottom line here is if you're going to get a message across, do most of it around the body of your blog.

5. Good And Appealing Graphics

Essential Components Of An Engaging Blog

Adding informative and relevant images to your article is always a great idea. Graphics act as illustrative companions to readers in helping them understand and grasp the message you want to bring across better.

Also, it makes your entire piece more visually appealing to the audience. If you scour articles on the web, you'll notice those ranking high in the search list contains visuals relevant to their message or promotion. The pictures can be in any form and must conform to indexing standards like high quality and name appropriation.

6. Commanding Call-To-Action

Now you've done an excellent job doing a catchy title, a captivating lead, and filled your readers with good content from your article's body, what's left for you is to wrap things up with a powerful call-to-action (CTA). There are many varieties when it comes to CTAs, and they all exist to guide audience members to an action you want them to take.

Nowadays, you can see a wide variation of CTAs. It might be to buy a product or purchase a service subscription. It could be an encouragement to comment. It could even be about leading them to read another blog related to your topic. However, it'll be only just as commanding if you use it correctly and within the proper context.

7. Important Internal Links

Internal links are must-haves for every blogger for many reasons. One, it's a free advertising strategy. Two, it motivates your readers to stay and further navigate around your website. Lastly, it's always good for SEO because it can increase the number of pages in every visit.

What's important is your website visitors see these links as something relevant to their search, and as they click on them, they’d spend more minutes consuming the information on your blog.

8. A Noteworthy Meta Description

Meta descriptions are snippets from each article your search engine shows in the initial results. If you leave it as it is, the search engine will obtain the first one or two sentences from your blog. The drawback of this method is it won't always be the best option to display in the results.

Adding a good meta description requires knowledge of HyperText Markup Language (HTML), but some plugins will simplify your description compositions. Take time studying how to craft a well-written meta description because it'll surely help increase engagements.

Putting It All Together

Modern times call forth modern ways to write a blog post. Being a valuable investment for businesses, it must be compelling, visually appealing, and deeply engaging for the readers. The tips cited above should get you started. And once you're done adding all the essential parts, edit and revise your blog. Proofread, publish, and let people be immersed in the information you’ve put on the internet.

About the Author Alok

Alok Rana founder of LoudTechie. Like to share his blogging experience and resources with readers. Offering best money making blogging opportunities to new bloggers. He loves to talk about how to blog, SEO, Traffic Strategies and Marketing.

Alok Rana founder of LoudTechie. Like to share his blogging experience and resources with readers. Offering best money making blogging opportunities to new bloggers. He loves to talk about how to blog, SEO, Traffic Strategies and Marketing.

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