One of the most asked question in WordPress SEO optimization is which is the best WordPress permalink structure for SEO point of view.

Today in this article, we are going to talk about the best optimized WordPress permalink structure. And how to change permalink structure in WordPress.

You may have seen many big old blogs are still using default permalink structures or date/months structure which looks very ugly and not at all optimized to me. 

For Example:



We normally don’t have any clue why are they still using dates in their site URLs. But the answer to this question is that in past years people don’t recommend to change their site permalink structure. Or some of the sites you saw with date/months in their URLs must be a news site or somehow related to events.

Yes! For a news site having date/months in their URLs are good for them and it totally makes sense for readers. But having dates in your content blog which is nowhere related to any news or events are not at all cool. It could also affect your site's ranking as the outdated content has no value for visitors.

You may have assumed this by now. A search result with years ago date may not provide you what you are looking for. Means the content could be outdated or everyone wants to get latest information about it or the latest version of that topic. 

If I tell you that Google uses this CTR for page ranking. Now will you think to change your permalink structure?

Watch this video to know what Matt Cutts says about having an optimized permalink structure for your blog or default permalink structure.

These days everyone trying their best to publish an evergreen content, for which their content will always stay on a ranking position to receive more visitors. So no one wants to get skipped by visitors just for having an old date in their URLs.

Recommended permalink structures are:

  • (/%postname%/)

Let's find out how to do it.

Steps to Change permalink Structure in WordPress:

If you are just getting started with your WordPress blog. Below are the steps you need to follow to get best optimized WordPress permalink structure:

#1. Login to your WordPress dashboard.

#2. In your left side menu. Go to Settings » Permalinks. Now select post name.

How to Change permalink structure in WordPress

Yes, that is all you need to do.

But what if you have an old site with date format in its permalink structure URLs? For that kind of issue, only the redirection process is recommended.

There are many tools for this purpose. One of the trusted tools I recommend to redirect your old permalink structure to a new one is “Yoast Redirection Tool”. It will generate a redirect for you to place it in your .htaccess file. And all your old URLs posts will be auto-redirected to your new link.

Note: But there are few limitations to this tool as it only supports Apache-based servers and not Nginx for now.

Before copying it into your .htaccess file, make a backup copy of your .htaccess file. After you done copying this redirection into your .htaccess file. Now you can test it if it's working properly.

If it is fine then good, but if the redirection is not working, there could be a reason that your hosting providers do not allow you to use RedirectMatch on your Apache server. You can try contacting your hosting providers or you can also give it a try Yoast SEO Premium plugin.

If you have any questions regarding permalink structure you can always ask us using below comment section. 

If you find this article helpful, we would be happy if you share it on your social networks with your friends and others.

How To Change Permalink Structure In WordPress

Pin Me Up!

I would also appreciate if you could just pin this image above.

About the Author Alok

Alok Rana founder of LoudTechie. Like to share his blogging experience and resources with readers. Offering best money making blogging opportunities to new bloggers. He loves to talk about how to blog, SEO, Traffic Strategies and Marketing.

  • Hi Alok,

    I am using now. I saw a couple of posts which says is the best permalink structure for blogs. But I think, it won’t be a good movement if I changed URL structure now. What do you think ?

    If I changed the URL and used some rediction plugins, will it create any issues with my search engine ranking ? Or how Google will react to the changes ?

    Thanks a lot for this informative post.

    Take care,

    • Hello Manoj,

      Your current permalink URL is not well optimized and you know it. If you are getting good traffic already then leave it as it is. But if your blog is just getting started then I suggest you go with the redirection process. There is no such proven theory on how Google will react to changing permalink site’s structure.

      But surely there will slightly change in your traffic and ranking. I have recently changed my site HTTP to HTTPS and I have seen some changes in indexing, ranking, and traffic. But it’s not permanent you know. But this HTTPS change will surely benefit my blog in future.

      So I suggest if you see scope in anything go for it(Following some proper guide). Google reaction is never predictable.


      • Hi Alok

        Thanks a lot for your reply. I am a little bit confused about my server type. You said the Yoast tool will work with Apache servers only. So I shall confirm it with my hosting providers first.

        Meanwhile kindly write a post on how can we migrate from http to https protocol. I am searching for such posts, but nothing found useful.

        Wishing you all the best.

        • Hello Manoj,

          Yes, you can ask your hosting providers about it. And only Yoast redirection plugin has limitations but there are many other tools who can do the job for you. You need to do some research on it before attempting it.

          And sure I will try to write an article on HTTP to HTTPS migration process.


      • I think, we can edit .htaccess file in Yoast SEO plugin it self ? Will it work for this permalink change ?

        • Yes, there is one option in Yoast tools section. “File editor” but I have no experience with it so I recommend you to follow some instruction before attempting it own your own.

          • Hi Alok

            Thank you very much for your guidance and kind reply. I am looking for the same.

            Have a nice week ahead.

          • Appreciate your comment Manjo. Keep visiting and stay connected.

  • Teer Result says:

    Hi Alok
    Very Nice article bro
    Step by Step written
    Clear and focused article
    Thanks for sharing such informative article

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Related Posts

    Subscribe now to get the latest updates!

    Grow Your Website Traffic upto 200% in 30 Days
    Get Traffic Hacks for 100 % Free & Also Get My FREE Traffic Strategy E-book worth 20$.
    Your Privacy and Email is safe with us !!