In order to be at the top of your niche, it’s necessary to acquire and maintain authority and credibility by accumulating backlinks. When content is the driving force that motivates people to link to your site it becomes a valuable asset to every business to be able to produce well-written content. As it turns out […]
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The attention spans of smartphone and computer users are shrinking day after day. Email, one of the most utilized marketing channels today receives a CTR not more than 2%, which is a great concern. People don’t want to read lengthy marketing emails. So they either put the spam filters ON or just ignore them at […]
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These days, having a social media presence is crucial for every aspiring business. Everybody is on Facebook and Instagram, and not taking advantage of the numbers of active users would seem like a complete waste of resources. There are plenty of different ways to make social media do the work for you, but if you want […]
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According to the Oxford dictionary, social media is the websites and software programs used for social networking. However, look a bit closer to see the very first example the dictionary provides. It says: social media is a big part of my life. So, where am I going with this? As the name of the post promises, today […]
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It’s not easy to launch and manage a start-up, especially when you are a solopreneur i.e. managing all the tasks viz. marketing, branding, accounts, etc. on your own. However, it doesn’t have to be this way. There are all kinds of tools on the Internet that you can use to make your job easier. The following are […]
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Image source: startupnation.comThe world of marketers has been using PPC as extensively as it could to sell everything under the sun. The reason is quite obvious. It is a good way of reaching out to the prospects and letting them know that you and/or your product exist. But does it work the same way for every industry? […]
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